About Us

Hi, I’m Sarah — mom and founder of Biggie Smalls.

Like many parents, I quickly realised how much sleep impacts everything. Good sleep means calmer nights, better days, and a family that feels more like themselves.

Before having my little one, I worked in the clothing and product development industry for over 14 years. I learned what makes a product well-made, comfortable, and genuinely useful — not just nice to look at. When I became a mom, I found myself searching for sleep essentials that ticked all those boxes. And when I couldn’t find what I needed, I started creating them.

That’s how Biggie Smalls came to life:
practical sleep products designed with real parenting in mind.

Our growing collection features:
• Durable, high-performance white noise machines that settle little sleepers at home or on the go
• Beautifully made seasonal sleep suits, crafted from soft, breathable materials with practical details that make safe, comfortable sleep easier every night
• Carefully developed sleep solutions coming soon, built around real parenting needs

Everything we select and design has to serve a purpose and stand up to everyday use. If it’s not something I’d rely on for my own child, it doesn’t make it into our range.

Biggie Smalls exists to help make sleep a little easier — and in turn, make those long days of parenting feel a bit lighter. I’m glad you’re here and hope our products bring more calm, more comfort, and more rest to your home. 🤍